To be successful in eCommerce, you need to do everything you can to make the most of your website. It is your point of contact, selling point, and point-of-sale all in one, and without it, you’re going to struggle to stay in business. Unfortunately, your website doesn’t allow you to create the same experience that a traditional store does. When people walk through a store, they can take in the sights, smells, and feel of the location – a luxury we don’t have in our online stores. This gives us fewer selling points, but it also simplifies business – if… Read More →

Online business is a hard industry to be in. With so many stores just a few clicks away, you need to make the most out of every sale that you get. That means finding ways to earn more money per customer short-term so that you can spend more to increase your traffic and grow your business in the long term. When it comes to increasing sales, there are few ways more cost-effective than upselling and cross selling. While upselling should be well-known to you by now, cross selling is a bit different. However, to make the most of your sales,… Read More →

Your WooCommerce website is only as effective as the tools you use to build and maintain it. WordPress and WooCommerce themselves are a little bare, so sprucing your site up with some of the best WooCommerce extensions allows you to customize your website’s functionality, provide a better customer experience, and more. Below are 5 of our favorite WordPress/WooCommerce plugins that will help improve your online store. We’ll address marketing, conversions, safety, analytics, and support – highly important aspects of any eCommerce business. 1. Yoast SEO Here’s an absolutely mind-boggling statistic: approximately 94% of web traffic comes from organic search results… Read More →