In the intricate world of eCommerce, you would think that putting a price tag on your products would be one of the simpler tasks you’d have to perform. While it can be as simple as picking a number and sticking with that, you’re not going to be as high-converting or effective as you could be. Below are 5 simple pricing strategies to implement in your store to help you close more sales and make happier customers. Lose a Dollar or Penny to Gain a Sale You’ve probably seen it thousands of times – $4.99, $999, and other variations of prices… Read More →

The current business environment demands high-level innovativeness and flexibility if your business is to remain afloat. Technology is defining the pace and, therefore, every business is looking for new ways in the technological realm to outsmart their competitors and win customer loyalty. As a result, different business models are springing up, with the online space dictating market trends. Start-up or not, your business must have some online presence and, where possible, an online store. The businesses playing the conservative card are paying dearly, losing their clientele to some of the most unlikely players. One surprise entrant in eCommerce is the… Read More →

Running an eCommerce site isn’t easy. In a sea of billions of websites, you need to make yours stick out enough to get a click. Even then, there’s a whole new challenge in turning that visitor into a customer without being able to talk to them directly like a traditional retail store can. Fortunately, eCommerce businesses also offer exceptional insight into customer trends, conversions, marketing strategies, and more thanks to the metrics that can be collected through an online store. Visitors, where they come from, if they buy or not, and more information can be gathered using the metrics your… Read More →

You can call it MobileGeddon, choose to give it a more euphemistic name, or christen it “The Mobile Dominion,” but what you’re not about to do is deny the sweeping dominance of mobile commerce that has engulfed WooCommerce development and, of course, eCommerce in general. People are nowadays shopping on the go, right in the palm of their hands. So the shopping experience, all the way to the WooCommerce checkout for WordPress users, must be mobile friendly. Worldwide Figures on Mobile Device Usage    Globally now, statistics indicate that over 2.5 billion people own a smartphone. The figures aren’t spread… Read More →

Dropshipping and affiliate marketing have grown to rank among the most popular and profitable ways through which young and aspiring entrepreneurs start off their money-making journeys. Reading online, you come across numerous success stories about people who started from nothing and progressively made their way up the economic ladder. Some of these people made their kills from such platforms as Ebay, ShareASale, Amazon, Clickbank, Leadpages and more, selling physical products, digital products or both. Besides such incredible successes are numerous accounts of failures. When those who tried and failed tell their story, you’d think twice before embarking on a dropshipping… Read More →