To be successful in eCommerce, you need to do everything you can to make the most of your website. It is your point of contact, selling point, and point-of-sale all in one, and without it, you’re going to struggle to stay in business. Unfortunately, your website doesn’t allow you to create the same experience that a traditional store does. When people walk through a store, they can take in the sights, smells, and feel of the location – a luxury we don’t have in our online stores. This gives us fewer selling points, but it also simplifies business – if… Read More →

Online business is a hard industry to be in. With so many stores just a few clicks away, you need to make the most out of every sale that you get. That means finding ways to earn more money per customer short-term so that you can spend more to increase your traffic and grow your business in the long term. When it comes to increasing sales, there are few ways more cost-effective than upselling and cross selling. While upselling should be well-known to you by now, cross selling is a bit different. However, to make the most of your sales,… Read More →

Your WooCommerce website is only as effective as the tools you use to build and maintain it. WordPress and WooCommerce themselves are a little bare, so sprucing your site up with some of the best WooCommerce extensions allows you to customize your website’s functionality, provide a better customer experience, and more. Below are 5 of our favorite WordPress/WooCommerce plugins that will help improve your online store. We’ll address marketing, conversions, safety, analytics, and support – highly important aspects of any eCommerce business. 1. Yoast SEO Here’s an absolutely mind-boggling statistic: approximately 94% of web traffic comes from organic search results… Read More →

Being a successful online business is all about making sales. You work hard to attract customers from the vast market that is the internet, do your best sales pitch to convince them to buy something, and then hope they don’t change their mind halfway through checkout. Once you’ve successfully received the order (and more importantly, their payment!), you may think the courting process is over. However, there’s one highly effective marketing strategy to try after checkout – upselling. Upselling is a strategy that helps to increase your average sale, earning you more profit. They work so well because you’ve already… Read More →

WordPress and WooCommerce together are an incredibly effective combination of tools. As a pair, they allow just about anyone to build their own online store, fill it with merchandise, and start making sales in just a few hours. When compared to brick and mortar business, it’s incredibly beginner-friendly which is why so many entrepreneurs are looking to the digital market for their next venture. This has led to WooCommerce powering approximately 28% of the eCommerce website market – the largest share in the industry. However, WooCommerce on its own is a rather basic plugin. While it includes basic functionality like… Read More →

When it comes to online business, information is king. One of the biggest advantages eCommerce stores have over traditional stores (aside from being much cheaper to run) is that the internet makes it much easier to record, track, and analyze information. Thanks to automation, tasks that used to take minutes or even hours now take seconds – providing you insight that will help you run a more effective business in a fraction of the time. With more than one-third of all websites using WordPress, WooCommerce is the next logical step when opening an online store thanks to the collection of… Read More →

You have always wanted to start your own business, but the costs have been prohibitive. Finally, you stumbled onto the world of dropshipping. With no overhead costs or storage fees, it’s easy to get started with a dropshipping business. You just need to set up a WooCommerce site and add the right plug-ins to make sales. The best WooCommerce dropshipping plug-ins will help you build a solid sales funnel and increase your revenue. 1. Handsome Checkout for WooCommerce It’s essential that you set up your sales funnel properly, and the Handsome Checkout for WooCommerce can help. The plug-in’s Embed Forms… Read More →

As online business owners, we’re constantly looking to increase sales, improve conversions, and overall raise revenue. Just about everyone knows how important a functioning, good-looking site is these days, but most of the emphasis is put on the beginning of the sale. This includes marketing campaigns to bring customers in, dazzling landing pages to keep their attention, and using FOMO (fear of missing out) to convert them from a visitor to a customer. But when it comes time to collect the money for all your hard work, you’re left empty handed. Seamless Checkout – The Key to Maximizing Profit If… Read More →