Ecommerce retailers exploring their options for developing online stores and driving sales may come across lead generation tools like ClickFunnels. On the surface, the solutions seem simple and powerful, but for savvy business owners looking for ways to maximize their ROI, there’s a better alternative: WooCommerce. Here, we’ll explore the inherent differences among these two tools, as well as the reasons why WooCommerce is a better fit for most ecommerce sites.
ClickFunnels vs. WooCommerce: An Overview
At the most basic level, ClickFunnels is simply a tool that generates the various pages in your funnel. It’s known for its ease-of-use, which is why it tends to be preferred among many ecommerce sellers who don’t consider themselves “tech savvy.” This online sales funnel builder offers options pre-built for specific products and services. Its features include email integrations, opt-in funnels, webinar funnels, and in fact, virtually every type of funnel you could imagine… But there are a few key features it lacks: namely, an ecommerce option.
WooCommerce is an ecommerce plugin for WordPress and is hailed as the world’s most popular tool for creating online stores. It allows users to sell products and services from their WordPress sites, and with thousands of plugins to choose from, the possibilities for designing a store with the features, design, and capabilities your brand needs are virtually endless.
At first glance, it might seem unfair to compare ClickFunnels to WooCommerce. After all, WooCommerce is a full-blown ecommerce platform, while ClickFunnels is limited to building sales funnels. Yet, both have the ability to create powerful, conversion-optimized funnels, so the comparison is an important one to make.
While WooCommerce is primarily an ecommerce solution, it’s easy to expand. It’s no wonder that it powers 42% and counting of all online stores.
If you want to build the same funnels in WooCommerce that you build in ClickFunnels, it’s easy and a lot more affordable.
With WooCommerce you can:
- Embed checkout forms
- Set up order bumps on your checkout page
- Offer post purchase one click upsells
- Manage affiliates
- Create membership sites
- Build free plus shipping funnels
- Do Jeff Walker Product Launch Formula funnels
And you won’t pay $300/mo either. Which leads us to:
As mentioned above, WooCommerce is free, which is one of the reasons it’s widely used. ClickFunnels, on the other hand, starts at $97/month, with its premium package costing nearly three times that amount, at $297/month. Plan features vary based on number of funnels, landing pages, and landing page traffic: while the basic plan allows a total of 100 landing pages and 20,000 visitors per month, these are unlimited with the premier plan.
So, how does WooCommerce compare in terms of cost? By leveraging WooCommerce and its affordable plugins, ecommerce sellers have been able to build sales funnels with the same capabilities of ClickFunnels – and save over $3,000 annually. With these user-friendly tools, you can use templates to build funnel pages, create custom checkout pages, and implement one click upsells to dramatically increase sales with minimal costs and effort.
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If the cost savings and comparable features of WooCommerce aren’t enough, there are a few additional factors in support of this option. For one, WooCommerce offers more freedom. ClickFunnels offers basic templates, opt-in forms, and drag and drop builders, but this simplicity comes with a cost: without the ability to fully customize landing pages and forms for your business, the features are often too basic to support the distinct design needs of brands that truly want to stand out. With WooCommerce, a broad range of quality plugins and themes are available to take businesses to a higher level, allowing users to achieve control over every aspect of their online stores. Best of all, they don’t come with thousand-dollar price tags.
Beyond its multitude of customization options, WooCommerce also gives its users 100% ownership over their site. People using a subdomain of ClickFunnels, on the other hand (rather than their own domain) could wind up facing an array of complications when posting URLs to social media, trying to improve SEO, or even sending emails. Should Google suppress sites with ClickFunnels domains, it could cripple your business – and the ability to fix it will be completely out of your hands.
RELATED POST: Why ClickFunnels Users Are Switching to WooCommerce Sales Funnel
If you do decide to use ClickFunnels but wind up changing your mind, all of the pages and links that have been created are completely dead. Purchasing your own domain and using WooCommerce from the start can save you a great deal of hassle in the long run – not to mention significant cost savings.