Your WooCommerce website is only as effective as the tools you use to build and maintain it. WordPress and WooCommerce themselves are a little bare, so sprucing your site up with some of the best WooCommerce extensions allows you to customize your website’s functionality, provide a better customer experience, and more.
Below are 5 of our favorite WordPress/WooCommerce plugins that will help improve your online store. We’ll address marketing, conversions, safety, analytics, and support – highly important aspects of any eCommerce business.
1. Yoast SEO
Here’s an absolutely mind-boggling statistic: approximately 94% of web traffic comes from organic search results like Google, Bing, and other search engines. Additionally, the closer you are to the top of the results, the higher the odds are of you getting a click and potential customer on your site. This is why more than 60% of web marketing specialists recommend prioritizing search engine optimization as your main inbound marketing strategy.
Unfortunately, SEO is not so simple. There’s a lot that goes into getting to the front page of Google, so unless you’re planning to hire a SEO firm (which isn’t a bad idea anyway), you need a tool that simplifies things so that you can capitalize on the billions of web searches happening daily.
Yoast SEO is an all-in-one SEO plugin that is trusted by millions of stores worldwide. It focuses on being incredibly user-friendly, providing helpful tips and insight into what your site needs, telling you what should be changed, and how to stand out better on Google. You’ll get readability scores for posts and pages, can edit your URLs for better readability, and can easily add meta tags and other indexing information to boost your SEO rankings.
Yoast SEO is a free plugin with a premium upgrade for more features, and integrates well with most visual editors and other plugins making it one of the best WooCommerce extensions available.
2. Handsome Checkout
Your store can have as many visitors as you want, but it doesn’t mean anything if they’re not buying! Your conversion rate affects how many sales you’ll get from organic traffic, but also affects whether or not you can make use of pay-per-click advertising like Google Ads or Facebook Ads. If your website isn’t converting visitors to customers, you’re going to be wasting money quickly.
Handsome Checkout helps to boost conversions by streamlining the checkout process on your site. Rather than having carts abandoned at checkout, you can cut down on the time and effort it takes for customers to checkout and pay, lowering the likelihood of them leaving your site before paying. To do this, you can fully customize your checkout page yourself, implement templates that are proven to convert, and even embed checkout forms directly on any page for one-step checkout.
Handsome Checkout requires a subscription, but you can get a 14-day trial for just $1. Integrate WooCommerce 1 Click Upsells as well for even better conversion and more sales.
Did you know that over half of website visitors choose live chat as their preferred contact method? Live chat has overtaken time-consuming phone support and often-delayed email support as the best way to interact with your customers. Instant, live interaction allows you to provide support without visitors even needing to look away from their screen for a second, ensuring you can keep their attention long enough to drive home the sale.
LiveChat is a WordPress & WooCommerce extension that allows you to embed live chat directly on your site quickly and easily. You can assign agents (or handle queries yourself) from the simple interface as they come in. You’ll be able to see the user’s history on the site, past chats, and more to help you provide comprehensive support. You’ll also be able to analyze your support to identify where delays are occurring, which agents are going above & beyond, and whether customers are happy with your support. Overall, it’s a simple way to upgrade your customer service in real-time.
LiveChat offers a subscription model that varies from $20 per month to $50+, with a 14-day trial to let you try it before you buy it.
4. Monster Insights
Knowledge is power, and when it comes to eCommerce, analytics play a huge role in your success. With online sales, more information can be tracked than you would get with traditional sales. With the right tools, you can see where your customers come from, where they go, what they buy, and a variety of other tidbits of information that can help you optimize your service.
Monster Insights makes it incredibly easy for you to implement Google Analytics – a leading analytics platform – into your website. Rather than adding custom coding and messing with a ton of settings, this simple app integrates with your Google Analytics account to provide information like your web traffic, where it comes from, bounce rates, and conversion rates to give you a better overview of your website. In just a few minutes, you’ll be ready to start leveraging important analytics to make your website better from inside your WordPress dashboard. You’ll also get some unique features like audience analyzation and other conversion-driving information.
Monster Insights has multiple plans available depending on your needs, spanning from $200 per year up to $400 per year.
5. Updraft Plus
Even if you’ve created the perfect website with the best WooCommerce extensions, it won’t do any good if your website isn’t working! The safety, security, and health of your website should never be in question, which is why having a backup plan in case of a worst-case scenario is so important. You can avoid downtime, skip costly repair and recovery services, and enjoy the peace of mind that your site isn’t going anywhere with the help of a backup plugin for your online store.
UpdraftPlus makes it simple for you to keep your website up and running through updates, hacks, and other problems that put it at risk. Through their automatic backup scheduling, site cloning and migration, and multi-site control, you’ll always have a restore point for your website when you need it most. Download your entire site – content, database, sales information, and more – directly to your computer or flash drive then upload it on any domain. This makes it easy to change URLs, test new website changes, and more without needing a web developer’s expensive help.
Updraft offers a free version, with UpdraftPlus being a paid subscription to unlock advanced features like advanced reporting, more database options, and a longer backup history.