Every single cent that you get from the sale of your product comes through your WooCommerce checkout page. For this reason, it pays to give it a few tweaks if you’re out to boost your revenue. By creating a smooth checkout process, you ensure your customers get seamless shopping experience throughout their purchase journey.
If users have to click multiple pages to buy a product, they may end up abandoning their shopping cart to try another store. On that note, it’s essential to customize your WooCommerce checkout page and avail only the features they need to complete the purchase.
So how do you go about it?
Customizing your WooCommerce checkout page is something you’re familiar with, only that this time you’re going to do it differently with a purpose in mind – to give your users a shopping experience of a kind and increase your revenue.
Let’s see how you can customize your checkout page to achieve your sales goals effortlessly.
Manipulate WooCommerce Checkout Fields
Before you think of extensions, WooCommerce has filters and hooks that allow you to customize the fields based on your business needs and target audience. You can change texts or completely remove them if they’re not necessary. By default, WooCommerce provides essential fields for your checkout page – billing details, name, town/city, emails address, and so much more.
While they’re all essential, if you feel having them all makes checkout tedious for the customers, go ahead and pick only what’s necessary. For instance, if you typically sell to individuals and not companies, you can go ahead and remove the Company Name field. If you always surprise your customers with birthday gifts, you can include a field for date of birth. It all depends on the services you offer and what would be relevant to your target customers.
Apart from adding or removing some fields and texts, you can edit the design of your WooCommerce checkout page using the available tools. Give your customers a reason to shop with you again by making the page attractive and user-friendly. And you don’t need to be an expert to manipulate your checkout page – WooCommerce offers endless flexibility for every experience level.
Choosing the Appropriate Design for Your WooCommerce Checkout Page
It’s worth noting that there isn’t a single design that offers the best results for all online stores. The effectiveness of your checkout page’s design is determined by a number of factors, including your target audience and the products you sell. What works for one website may not work for another, and you’ve got to keep this in mind when customizing your store’s checkout page design.
For this reason, it’s essential to try different designs and choose what works best for your online business. You can begin by analyzing customer behaviour based on the data available in website analytical tools such as Google Analytics. With that, you’ll be able to identify the main exit points in your funnel.
Once you identify the major issues, go ahead and make minimal adjustments to address the problems that cause customers to abandon cart along the purchase journey. As you do this, monitor the user behaviour and see whether there’s an improvement. You’ve got to keep making these changes until your page is fully optimized.
How To Change The Visual Designs With CSS
While the majority of WooCommerce themes allow you to make minor visual design adjustments such as the colour of important elements, much more needs to be done for you to fully optimize your WooCommerce checkout page. If you’ve got some programming skills, you can take advantage of CSS to have full control over the visual design. The good thing with CSS is that you don’t have to be a code guru to implement the changes you desire.
Change the CSS rules for the elements, ensuring that you only target those on the WooCommerce checkout page. By default, WooCommerce assigns the element of a checkout page a class called WooCommerce-checkout. As such, you can choose this as a parent selector so that you target only the elements on the checkout page. With this, you can even make changes as simple as choosing a different colour for paragraph texts.
In order to customize the elements on your WooCommerce checkout page, pick the appropriate container tag for each class name. Make use of the Inspector tool on the browser to look for the class names of the elements you’d like to target. Keep in mind that even a slight modification like changing the colour of the Place Order button can increase the conversion rate of your website.
Using Hooks and Filters to Customize WooCommerce Checkout Page
You can use action hooks in WordPress in certain areas of a theme or plugin. With action hooks, you can add and remove elements from a checkout page. Most plugins and themes use hooks to allow users to add their own custom code for further customization. You’ve got at least nine basic action hooks that you can use on the WooCommerce checkout page to enhance the performance of your checkout and enable a customized style.
Basically, that’s how you can customize your checkout page. However, if you’re not into coding and looking for an easier way to customize your checkout page, you should take advantage of handsome checkout.
By embedding a WooCommerce checkout form, you can control everything from the colours to the fields that are displayed. And with multi-product template, you can make every product in your store look amazing. What’s more? You can keep track of who started to make a purchase, what they wanted to buy, and the quantity. From there, you can automate a followup.
In a nutshell, handsome checkout not only allows you to customize your checkout page but also increases your conversion rate. And no coding skills are required!