4 Budget Guerrilla Marketing Strategies to Grow Your Online Business

23
July
2019

Marketing is a huge part of being successful in business, but not everyone has the money to roll out wide-reaching, comprehensive marketing campaigns for their small business. You need to work smarter (and sometimes even harder) to stretch those dollars as far as possible so you may reach more customers and increase sales. Making the most of your marketing budget is incredibly difficult, but also one of the best ways to grow as a business without much capital. You can’t just spend a fortune on Google or Facebook pay-per-click ads like competition – to compete, you need to get creative…. Read More →

by Bogdan in eCommerce Marketing

WooCommerce Upsells: Quick Start Guide

19
July
2019

If you’ve ever been to a fast food restaurant or bought something online, you’ve probably been upsold. Upgrading the medium fry to large for just $1 more or getting a trial of a product along with your online purchase are examples of upselling – a method of increasing sales for businesses. You’re happy with your extra fries and they earned more in sales – everyone wins. That’s successful business! Upselling is a marketing strategy that involves increasing how much customers spend at your store by offering discounts, deals, and other promotions after a purchase is already made. Unlike sales and… Read More →

by Bogdan in Sales Funnels

Strategies on Building Hype for New Product Releases on Your Online Store

16
July
2019

New product releases are an exciting time for your eCommerce website. New products mean new potential customers, more sales, and most importantly, growth. However, what happens if you finally drop the new release and nobody even knows it’s there? Advertising is crucial to the success of your online store, and product launches are no exception. If you want sales and new customers, you need to give them a reason to visit the store by getting the word out. Is your new product going to be revolutionary, save them tons of money, or be the next big trend? Let them know!… Read More →

by Bogdan in eCommerce Marketing

How to Setup Upsell After Checkout with WooCommerce

11
July
2019

Being a successful online business is all about making sales. You work hard to attract customers from the vast market that is the internet, do your best sales pitch to convince them to buy something, and then hope they don’t change their mind halfway through checkout. Once you’ve successfully received the order (and more importantly, their payment!), you may think the courting process is over. However, there’s one highly effective marketing strategy to try after checkout – upselling. Upselling is a strategy that helps to increase your average sale, earning you more profit. They work so well because you’ve already… Read More →

by Bogdan in WooCommerce

How to Choose the Best WooCommerce Checkout Add-Ons

05
July
2019

There are hundreds and even thousands of WordPress plugins available online and in the WordPress marketplace. Even when you limit it by WooCommerce Checkout add-ons only, you’re still looking at thousands to choose between. How do you find out which WooCommerce checkout add-on is right for you? A bad plugin can cause you headache, cost you money, or even potentially break your site due to incompatibility or malicious practices. This is why it’s important that you know what to look for when considering your plugin options for WooCommerce checkout – especially if you’re already an established business with lots to… Read More →

by Bogdan in Tips and Tricks

How to Switch from Shopify to WooCommerce Store: Step-By-Step Guide

02
July
2019

When you first began your eCommerce store, you had to choose between a variety of different content management systems (CMS). As they are the base of your entire company and store, it’s not an easy consideration to make. While there are many available to choose from, the 2 most popular are Shopify and WordPress/WooCommerce, so in many cases you’ll choose one of the two. While there is no definitive answer for choosing which is the better option, the right choice for you likely depends on your situation. Are you new to eCommerce? Do you want to get up and running… Read More →

by Bogdan in Blog

6 Do’s and Don’ts of Dropshipping That You Need to Know

25
June
2019

Dropshipping bridges the gap between the internet and traditional business for the average entrepreneur. Without the need for warehouse storage, a retail location, or staff to man your store, this eCommerce selling strategy appeals to a wide range of businesspeople. However, like any other business, you need to know what you’re doing if you want to be successful – it’s no walk in the park! While you’ll want to do some in-depth research before starting a new store, we’ve compiled some of the most important do’s and don’ts of dropshipping with WooCommerce. Whether you’re a new business or just want… Read More →

by Bogdan in Tips and Tricks

5 Pricing Strategies for your eCommerce Store

23
June
2019

In the intricate world of eCommerce, you would think that putting a price tag on your products would be one of the simpler tasks you’d have to perform. While it can be as simple as picking a number and sticking with that, you’re not going to be as high-converting or effective as you could be. Below are 5 simple pricing strategies to implement in your store to help you close more sales and make happier customers. Lose a Dollar or Penny to Gain a Sale You’ve probably seen it thousands of times – $4.99, $999, and other variations of prices… Read More →

by Bogdan in eCommerce

Growing Your Online Business Using Adwords and Facebook Ads

19
June
2019

If you’ve opened your Google Analytics page and been greeted by a plateau on your traffic or sales graphs, you know the struggle of stagnating as a business. But what can you do to get more hits, grow eCommerce sales, and generate more profit for your company? Two words: targeted advertising. Targeted advertising involves identifying the online users that are most likely to be interested in your business. This highly effective marketing strategy is a surefire way to get your brand in front of new eyes – you just need to do it correctly. Otherwise, your marketing budget may disappear… Read More →

by Bogdan in eCommerce Marketing

How to Boost Sales with WooCommerce Upsell After Checkout

14
June
2019

There’s no easier customer to sell to than someone who has already opened their wallet to you. Upselling (and cross-selling) involves selling an upgrade (size, quantity, speed, etc.), addons (extra items, complementary products, etc.), and just about anything else that earns you more money post-sale. One Click Upsells is a WooCommerce plugin that makes it incredibly easy to create upsell funnels for your website. Offer a BOGO deal, extend the membership term, or include a crucial accessory with a customizable post-sale prompt that will help you to sell more. Do you want to increase your revenue by as much as… Read More →

by Bogdan in Sales Funnels