Did you know that Steve Jobs wore the same outfit every day?
Every single day. Black shirt. Blue jeans. White shoes. 🙂
I imagine opening his closet and it’s just black shirts and blue jeans. No belt though.
You know why he did that?
It’s something called Decision Fatigue.
See every single day you and I make thousands of decisions. Some are small and you don’t even think about them like “should I wear a belt today?” And others carry a lot more weight and require more thought and consideration.
All this can be tiring on your brain. So the idea is if you can reduce the amount of little decisions you have to make, you free your mind up to focus on the ones that actually matter.
The cool thing about Decision Fatigue is it applies to your sales funnel as well.
Checkout Page for Maximum Conversion
Your job is to guide your prospect down the path that leads to the checkout page and ultimately a purchase.
You already know that your WooCommerce checkout page is the most important page in your sales funnel.
Its entire job is to collect revenue for your business. Pretty important right?
But there are other factors at play that help determine how well your checkout page converts. Other decisions along the way.
In fact you can think of every click of a button as a tiny decision; a little bit of friction.
So as business owners, you and I have to think about ways to reduce Decision Fatigue for our customers. And one way to do that is to create a One Page Checkout system.
One Page Checkout for WooCommerce
One strategy you can use to reduce friction and decisions for your store is to set up a one page checkout. My favorite way to do this is by embedding your WooCommerce checkout form.
Embedding your WooCommerce checkout form gives you the ability to turn any page on your site into a sales page that can also take orders. Your customer never has to click through to another page. They can take care of everything on one page. No unnecessary steps.
To set this up you can use Handsome Checkout. You have the option for a one step or two step form.
And even though it may sound contradictory to my earlier comment, I recommend you use the two step form. I’ll tell you why.
It’s true that clicks are tiny decisions. But with a two step form, the decision to purchase has already been made. When someone enters their personal information, then clicks “Next” to enter their credit card information, they’re making a small commitment to continue their purchase.
In my experience it will actually improve your conversions. But you always want to test.
WooCommerce Checkout Forms
Embedded WooCommerce checkout forms are especially great for your front end, customer acquisition campaigns.
When you’re acquiring a new customer you want to make it as easy as possible for them to buy from you. They don’t know you. They don’t trust you. They just saw your ad and think you might be able to solve a small problem for them.
In this type of situation, you don’t want them going through this process:
- Click 1: click ad
- Click 2: add an item to the cart
- Click 3: view that product in the cart
- Click 4: proceed to the checkout page
- Click 5: checkout
That’s five tiny decisions and they don’t even know you.
Instead, use your embedded form on a page that shows how your product is the solution they’ve been looking for. then let them checkout directly on that page.
Here’s what this process looks like:
- Click 1: click ad
- Click 2: checkout on the page
We just cut the amount of decisions your new customer has to make in half. More than half actually.
Once they’re in your system, THEN you can start introducing yourself and showing why they should trust you and keep buying from you.
And you can use embedded WooCommerce checkout forms for any type of promotion or product. It’s not an either or. It’s just another tool in your toolbox that will help you increase sales and conversions.
If you want to see how easy it is to create a One Page Checkout for WooCommerce, take a look at embedded Handsome Checkout forms Demo here.